Naija Daily Media
Naija Daily News Platform
A high-traffic news theme engineered for sub-second loads on Nigerian mobile networks, with editorial workflow and ad management.
- Client
- Naija Daily Media
- Budget
- ₦1M – 5M
- Timeline
- 7 weeks
- Delivered
- July 2026
Naija Daily publishes 60+ stories a day to an audience that is 91% mobile, largely on congested networks. Their old theme took eight seconds to first paint and bounce rates showed it.
We engineered a performance-first theme: critical CSS inlined, images lazy-loaded with LQIP placeholders, zero render-blocking scripts, and a homepage assembled from cached fragments. Editorial got custom article types — breaking, live blog, opinion, photo story — and a managed ad-slot system that never shifts layout.
Largest Contentful Paint dropped from 8.1s to 1.4s on a mid-range Android over 3G. Pages per session rose 38% and ad viewability followed.
Tech Stack
What the client said
“From eight seconds to 1.4 seconds on a 3G connection. Our bounce rate collapsed and ad revenue followed pages-per-session upward. They treat performance like journalists treat deadlines — non-negotiable.”
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